This year, 2020, marks my twenty-fourth year as a wedding planner — almost a quarter of a century!
With my new direction of officiating weddings, and my established tradition of certifying wedding planners, it makes sense for me to take steps toward passing the torch to the next generation of wedding and event professionals. That’s why I now plan to involve myself in the planning of only two weddings per year, and devote my time to coaching and mentoring these many new wedding professionals. It gives me a thrill when one of them asks me for my advice! I like the saying, “we don’t live long enough to make all the mistakes ourselves, so we need to learn from the mistakes of others.” It’s so true!
I began my career quite my accident, as it evolved from an interior decorating business I owned back in the 1980s. I trialed and errored my way through a field that was just becoming popular. And then, suddenly, Jennifer Lopez starred in a movie called The Wedding Planner. From then on, I received call after call from airing wedding planners, asking me about the field and how to get into it. Fast forward a couple of years, I began to realize how much these ladies needed assistance and I wrote the programme that is now the Sandcastles Wedding Planner Certification Programme, plus the two texts that accompany it.
Even then, I was taking calls and emails from planners who needed help. So here we are today, I am in my 60s, semi-retired from wedding planning, and eager to share what I have learned with all of you. I can do that in two ways:
Through a one-hour telephone call, we can discuss where you are right now, where you want to be, and how to get there. Each call will cover only one topic, so we can dig deep.
- Your First Year: getting your business up and running, and setting goals that are attainable.
- Advertising and Marketing: knowing the difference between them, and how to use both to your advantage.
- Signing the Bride: How to turn your meeting with a couple into a contract
Through a one-hour phone call once a month, we will discuss what you have accomplished so far, what you want to do next, and the first steps to making it happen.